Shannon “The Cannon” Hudson could have stopped pushing so hard after becoming a world champion kickboxer. But he was just getting started. Using every penny he could find, he teamed up with his beautiful wife, Heather, to turn an idea for a fitness center into a profitable business with one hundred locations in only five years. He reveals how he built 9Round Fitness into a booming business and shares “knockout nuggets” of wisdom, including: Trust your gut, even if it makes others uncomfortable. Your gut, or your heart, is your inner voice – and you must trust it. Know the score every day. The only way to keep score in business is with money. Check the bank account daily. Take heavy action. The ready, fire, aim strategy works. Too many people fail because they’re unable to pull the trigger. Hudson also explains how he started his business with no credit and no money and reveals the strategies he used to knock out the corporate Goliaths seeking to cut in on his territory. Whether you want to start a business, purchase a franchise, or need advice on chasing your dreams, you’ll get practical guidance on achieving your goals with Zero to 100.